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ROLLER COASTER
campaign + infos
Nivus is one of Volkswagen Brasil most successful models. As the first Volks vehicle fully designed and developed in Brasil. This campaign highlighted the model’s performance, showing how the Nivus can turn every drive into an exciting experience filled with energy, precision, and adrenaline.
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where we landed
The campaign was active for around six months. In addition to the hero film, several social content extensions were developed to sustain engagement and expand the campaign’s reach, helping Volkswagen achieve target metrics.
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