Leonardo Lago
Creative Insights ⋆｡ Content Strategy ⋆｡ Content Creator ⋆｡ Dark Research ⋆｡ Coolhunter ⋆｡ Influence Specialist ⋆｡ Data Intelligence
With over five years of experience, I have worked at the intersection of data, audience behavior, and strategy, transforming insights into business and marketing opportunities.
I have led insights workstreams, developed content strategies, and built analytical frameworks that support decision making, improve performance, and strengthen brand positioning.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢀⠀⡂⣂⣤⣤⣦⣶⣤⣤⣀⡀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⢀⠂⣅⣤⡾⠏⢋⡍⡬⠾⠽⢽⢷⡿⣯⣻⢶⣄⡀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⢴⡕⣥⣟⢁⠀⡞⡏⠁⠠⠀⠀⣸⣎⢷⣗⣏⡻⡝⣿⣄⠀⠀
⠀⠀⠀⠀⠀⠀⣮⣾⣿⠕⢜⠀⢑⠻⠿⠷⠛⠋⠋⠁⡻⡃⠹⣧⡂⣧⣻⡆⠀
⠀⠀⠀⠄⣒⡱⢗⣻⣃⡔⢁⡦⢖⠀⠀⢀⠀⠀⠀⠀⣚⡧⡀⣽⣧⠀⢯⣿⡄
⠀⠂⡡⠂⡐⠀⣠⡿⢯⣿⣾⣅⠃⠀⠴⠠⠔⠀⠀⠀⠘⢯⣷⣿⡟⠄⠈⣿⠋
⠀⠉⠀⡌⣀⡶⡛⡀⠰⢙⣿⣯⣿⡶⣷⣦⣃⣀⡔⠀⡂⣤⠋⡩⠁⣀⢠⣿⠀
⠀⠀⠀⠁⣶⢁⡂⠀⣂⣼⣷⡃⡹⡳⣽⣾⡏⣙⡟⣫⢷⢷⢤⡦⠤⡦⣿⡷⠌
⠀⠀⠀⣞⣭⣤⣷⠶⠋⣽⠋⢰⠇⣽⣳⠁⣻⠗⣻⡟⠦⣷⡽⡻⡧⣿⢗⠝⠀
⠀⢀⣴⣿⡯⠃⢪⣰⠞⠑⣴⣯⣿⠃⣏⡀⢹⠀⡻⡇⠀⢸⡆⠀⣃⣯⠅⠀⠀
⢀⣽⢻⣒⣡⡴⣟⢁⣠⡞⢻⡿⠁⢲⡇⠀⢹⣄⡅⢷⠀⠸⣇⠤⠃⠄⡅⠀⠀
⢸⢇⣴⡿⠋⠄⣼⣿⠁⠀⣾⠅⢐⠸⡇⠀⠂⢿⡌⠙⣆⠉⠹⣦⠀⣱⠀⠀⠀
⢰⣾⠏⡧⠈⢠⣿⠌⠀⠀⣿⡍⠀⠂⢿⠀⠅⠈⣷⡄⠹⣧⠀⠙⢷⣍⠀⠀⠀
⢸⣟⠠⢷⡀⢹⣿⡂⠀⠀⢹⣧⠀⠀⠸⣷⠀⠀⠸⣷⡀⠹⣦⢀⡒⠻⣧⠀⠀
⢸⡇⠑⢠⣙⣶⣿⡦⠀⠀⠒⣿⣧⠀⠀⢻⡆⠀⠀⠹⣧⠀⣹⣇⠀⠀⢻⣧⠀
⢸⣇⠀⠀⠀⠈⠘⣿⣶⠀⡀⠈⠹⣧⠀⠘⣿⠀⠀⠀⣿⡗⠁⢿⣄⠀⠀⣿⡇
⢘⣿⡄⡂⣀⢀⠠⠜⣿⣇⠀⠐⠀⡈⠧⡀⢿⡆⠀⠀⣿⠃⠀⠘⣿⡀⠀⢸⡇
⠀⠘⣃⡠⡐⠌⠂⠁⠈⢿⣧⢀⠀⠀⠐⡅⣸⣷⣀⡼⠃⠀⠀⠀⣿⡇⠀⢸⡇
⠀⠀⠈⠀⠆⠀⠀⠀⠀⠀⠙⣯⣪⢐⠪⡂⢸⣿⠈⠀⠀⠀⠀⠀⣿⡇⠀⡾⠀
⠀⠀⠀⠀⠀⠉⠁⠂⢀⠀⠀⡈⢻⣅⠌⠀⣸⡏⠀⠀⠀⠀⠀⣸⡟⠀⠀⠁⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠔⠁⠀⣸⠂⠀⢀⡿⠀⠀⠀⠀⢀⣴⠟⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⣤⡋⠀⢀⡾⠃⠀⠀⠀⣠⠞⠁⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⡐⠊⠋⠀⠀⡞⠁⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Hi, I'm Leo. Nice to meet you.
my current algorithm: music, photography, aquarium, bugs and jewelry design.
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𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟𓆜 𓆝 𓆞 𓆟
My interest in content and creative insights started in the early 2000s, when Twitter was becoming a phenomenon and conversations were mostly centered around people’s favorite artists. During that time I discovered Boolean search, music charts, and trend tracking.
Since then, I have continuously researched and expanded my knowledge to stay up to date with cultural movements, consumer behavior, and the topics shaping conversations around the world.
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⠀⠀⠀⠀⠀⠀⠀⠀⢀⣸⠷⠤⠤⠶⠴⣾⣃⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⢀⣠⣸⣿⣿⣥⠀⠀⠀⠀⠀⠀⠩⣄⠀⠀⠀⢀⡀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⣠⡀⠀⠼⣿⣿⠋⠁⠀⠿⠀⠀⠀⠀⠀⠀⠀⠉⣠⡀⣴⠟⠁⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⡿⠀⠀⠀⣾⠧⠤⠀⠀⠀⠀⣄⠀⠀⠀⠀⠀⠀⠸⣿⠃⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⣿⣦⣤⣾⣿⣦⠴⡶⢛⣿⠇⠙⢷⠀⠀⠀⠀⠀⢰⡧⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠻⡄⠀⠀⠀⠀⠀⠀⠀⠀
⠘⢷⣧⡀⣿⡄⠀⠛⠚⠋⠀⢀⣾⡀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢀⣴⠰⣆⠀⠀⠤⠀⠀⠀⣾⠃⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠈⠻⣯⢻⣿⠆⠀⠀⣠⣧⣾⡏⠀⠀⠀⠀⠈⠁⠀⠀⠀⠀⠀⠀⠀⣿⣤⣀⣰⢀⣀⣴⡀⠀⠀⣭⠀⠀⢀⡀⠀⠀⠀⠀⠀
⠀⠀⠀⠈⠳⢿⣷⣶⣿⣿⡟⣿⠀⠀⠀⠀⢀⣀⠀⠀⠀⠀⠀⢀⣤⠾⠿⠟⠛⠛⠛⠻⣿⣿⣶⣶⣿⡀⠀⠈⠁⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⣿⢿⣿⣿⣇⢿⡄⠀⠀⠀⠸⡃⠀⠀⢠⣀⣼⠋⠁⠀⠀⠀⠀⠀⠀⠀⠘⠃⠀⠙⠿⣷⣦⣰⠀⠰⢻⣆⠀⠀
⠀⠀⠀⠀⠀⠀⠈⠈⢿⡟⠿⣦⣝⣶⣄⣀⣀⣷⣄⣴⠟⠋⢿⡀⠀⢀⣠⠰⠖⠛⠛⠛⠀⠀⠀⠀⠘⠛⠉⣿⣿⣦⣼⡇⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠈⠿⣄⠙⣿⠉⠉⢹⣏⣽⣻⡏⠀⠀⠀⠀⢰⠎⠁⠀⠀⠀⠀⠀⠀⠀⢀⠀⠀⠀⣴⣿⠟⣯⠁⠀⣴⣤
⠀⠀⢀⠀⠀⠀⠀⠀⠀⢶⢪⠻⣆⠀⠀⠀⢠⣿⡿⠇⠀⠀⠀⢬⡷⠀⠀⠀⠀⠀⠀⠀⠀⢸⣯⠿⠀⢺⣿⠇⣰⣹⠄⠀⠈⠁
⠀⠀⠺⠓⠀⠀⠀⠀⠀⠀⠀⠈⠉⠀⠀⠀⠈⣿⡁⠀⠀⠀⠀⡀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠈⢿⠀⠈⠛⢨⡇⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⡀⠀⠀⠀⠀⠀⣿⡏⠁⠀⠀⢸⣧⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠘⣧⣀⣠⡜⠁⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢤⣿⡀⠀⣀⣠⣾⣻⣿⡄⠀⢀⣾⣹⣤⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠈⣿⠏⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠸⣌⢻⣿⣝⣹⠇⠘⣿⠻⠆⠈⠁⠈⠛⢧⣄⠀⠀⠀⢀⡀⣀⡰⠆⠀⠀⠀⠀⠀⢸⡀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠙⠛⣿⠈⠁⠀⢸⣿⣧⡀⠀⠀⠀⠀⠀⠈⠁⠀⠀⠈⠁⠀⠀⠀⠀⠀⠀⠀⠀⠘⠃⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢰⡀⠀⠀⠘⠃⠩⢷⣤⡴⢦⣀⡀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢸⠇⠀⠀⠀⠀⠀⠀⠻⣷⣶⠄⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⣸⡆⠀⣀⠀⠀⠀⠀⠀⠨⠝⣷⢦⡀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⣀⣆⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠙⠛⠀⠙⠁⣤⡀⠀⠀⠀⠀⣸⣟⣻⣷⡀⠀⠀⠀⠀⠀⠀⠀⠀⡀⠀⠀⠈⠉⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⢀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠈⢻⠄⢀⣠⣾⣯⣩⣭⣽⣿⣦⠀⠀⠀⠀⠀⠐⣦⡇⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠼⠷⠀⠀⠀⠀⠀⠀⠀⣷⡀⣀⣾⠴⠛⠋⠉⠉⠙⣿⣿⣿⣿⣷⣆⣤⡄⢐⣳⡿⠁⠰⠄⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠠⣄⣤⣤⣶⣾⣿⡯⠉⠁⠀⠀⠀⠀⠀⠰⠟⠚⠻⣿⣿⣿⣿⣿⡿⠉⠁⠴⠄⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢀⣿⡿⢦⡟⡿⠋⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠿⢿⣟⡿⠟⠃⠀⠀⢀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⢀⣀⣠⣿⡟⠛⠙⠺⠷⣇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢸⣿⣷⠁⠀⠛⠀⠙⠃⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠈⢹⣿⡟⠁⠀⠀⠀⠀⠘⣧⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⢸⡿⠴⠄⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠰⣆⠀⠀⢠⣭⡿⣿⣦⣀⡀⠀⠀⠀⣿⠀⠀⠀⠀⠀⠀⠀⣶⣄⡀⠀⠀⣠⣿⠥⠛⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠙⠛⠓⠛⢹⠏⠀⠀⠉⠁⢀⡀⣰⠏⠀⠀⠀⠀⢻⡀⠀⢙⣿⢿⣿⣛⢽⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠰⢿⡆⠀⠀⠀⠀⠈⠉⠁⠀⠀⠀⠀⠀⠘⠿⠿⠛⠓⠚⠽⡇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⢠⣿⣦⠀⠀⠀⠀⠀⢼⠧⠀⠀⣠⣀⡀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⢸⣿⠻⣷⣀⠀⠀⢀⡀⠀⢀⣾⣱⣷⡙⣷⡀⠀⠀⠀⠀⠀⠀⠠⣶⡄⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⢸⣿⣆⢨⡿⢿⣧⡤⣤⠆⠀⠘⠋⠁⢀⣿⠃⠀⠀⠀⠀⠀⠀⠀⠉⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⢀⡀⣀⣠⣴⣾⢷⡿⢿⡶⠶⠽⡟⠛⠶⢶⣤⣶⣿⣿⣷⣶⣦⣄⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠘⠋⠉⠀⠀⠀⢹⣧⡟⠀⠀⠀⠀⠀⢠⣤⠀⣹⠟⠉⠉⠁⠁⠙⠙⣷⡀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⣿⡆⠀⠀⠀⠀⠀⠈⠁⠀⣭⠀⠀⠀⠀⠀⠀⠀⢸⣷⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⢻⡇⠀⠀⠀⠀⠀⠀⠀⠈⢿⣄⠀⠀⠀⠀⠀⠠⣿⠟⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⢸⡇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠈⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⢸⡇⠀⠀⠀⠀⠀⠀⠀⠀⣀⠀⠀⠀⢠⡄⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⢸⠃⠀⠀⠀⠀⠀⠀⠀⠀⠻⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⢸⡆⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⢨⣇⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠈⠁⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀