ROCK IN RIO 2024
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Rock in Rio 2024 was a special edition, celebrating the festival’s 40th anniversary. Volkswagen was there to celebrate with fans, artists, and other sponsors.
The brand’s main goal was to grow followers base and increase engagement and views across in the main channels. RIR was also important to introduce the new models Tera & Golf GTI and let people know the car for the first time.
In this chapter, I talk about the brand’s presence, overall talkability, the results achieved, and my impact in helping the brand deliver strong performance.
brand presence
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talkability
Besides the four brand spaces, people enjoyed the experience by receiving gifts or taking part in challenges.
All these activations helped increase the brand’s talkability.
More messages about Volks
best results
I attended the festival in person to track conversations and trends for our real time content. This make Volkswagen the second most engaged brand at Rock in Rio 2024
content
We worked with 10 influencers/creators, and the profiles were selected based on audience and demographic studies and research conducted by me.
Increase in content engagement
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