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HEXA DREAM
The FIFA World Cup is a unique moment when Brazil comes together and believes again. Volkswagen supported this shared dream and encouraged people to keep believing.
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campaing & performance
The campaign drove 35% of all Instagram engagement generated in 2026, while contributing 25% of total views.
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Volks Instagram grow by an average of 525 followers per day. With a 91% positive sentiment rate, the CBF campaign became one of the brands healthiest performing campaigns in recent years.
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Volkswagen ranked third in average audience engagement among all CBF sponsors.
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Positive conversation drivers were led by emojis, brand mentions, product purchase intent and Tera + ID. Buzz design.
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